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For over
years, we've had a clear purpose at Mapfre
We care about what matters to you
It all starts here.
Our purpose is not just a phrase; it's the engine that drives us every day. We understand that peace of mind is the foundation for moving forward. That's why we dedicate ourselves to caring for what you value most, so you can build your future with confidence.
We're taking a step forward
It's time to reflect everything we are
Our history is the foundation of strength and trust on which we build our present and every step we take toward the future.
For more than 90 years, we've been helping millions of people grow, being their ally in good times and bad, always with the same promise: to be there. We are a company you can rely on; we will always be close to you, adapting alongside you to change and being there whenever you need us. We will always be by your side, prepared and providing solutions whatever the circumstances.
We believe leadership is about opening paths. This philosophy has always led us to rethink how to reinvent our industry, to cross borders and reach five continents, and to do so with a diverse team that helps us go further. Every day we work to get closer to our goals, without losing the deep conviction that you are—and will always be—the reason behind everything we do.
The world changes, you change, and we change with you. We've transformed how we do things and how we show up to connect better, so that every interaction between us is more human and relevant. And we intend to keep evolving, increasing our ability to offer solutions, expanding our horizons, strengthening our culture, and empowering our team.
It's not progress for progress's sake; it's progress with purpose. We have a clear roadmap—our Strategic Plan—to build a more sustainable reality full of opportunities for everyone. Every step we take together will have a real impact on your life and on the world we share. Now and always, you will find in us an ally committed to you and to what matters to you.
The heart of our promise
At Mapfre, our goal is to empower you so you can take the reins of your life with total confidence, and gain the peace of mind that while you move forward, we take care of what matters most to you so you can live worry-free.
Our positioning
We are the company that clears the path for you to move forward with confidence.
Wherever you want to be, we're there with you. So that together we can take care of what matters to you in the best way: your way.
Every one of our actions and decisions rests on five fundamental pillars that shape our commitment to you: ensuring Solvency, fostering Innovation, delivering the best Service, acting with Integrity, with a committed and diverse Team.
We are your ally. We inspire you to dream and discover new horizons, facing each challenge with the energy and determination to find the best solution tailored to you—your needs and your pace.
Connecting with our legacy to build the future
Our clover:
the heart of this transformation
This symbol—our legacy—takes on new meaning to express our commitment to supporting your growth.
A new Mapfre wordmark in lowercase, meticulously designed to convey a friendlier, more contemporary character.
Our visual identity
An expression you don't just see,
you feel
Simple
Human
We unify our presence globally and across all our businesses.
A more vibrant, vital red
Our red has been renewed to be brighter and more expressive than ever. It conveys the strength, modernity, and optimism that define our brand.
Accessible, flexible color palette
Our red now lives alongside new hues that broaden our visual universe. Colors that refresh, speak to new generations, and reflect the diversity of the people we serve.
Pick one tone
Check the contrast.
A new voice: clear and human
A custom typeface that speaks with warmth and lends coherence to everything we say as a global brand.
Hey!
1234- 1. Optical adjustments
- 2. Expressive terminals
- 3. High contrast
- 4. Humanist geometry
A new way of talking about what we do
Illustrations designed to express the complex, connect with the everyday, and bring the brand closer to new generations.
Our sonic DNA
A harmony that sounds like growth
A harmony that sounds like growth. We've refreshed our sonic DNA with a more modern, proactive melody with accents that bring vitality, steady rhythms, and new digital layers culminating in our sonic logo.
Sonic DNA
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Sonic logo
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